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DESIGN

Designing Elegant Solutions for Innovation, Growth & Navigation

Designing Elegant Solutions for Innovation, Growth & Navigation (DESIGN) is a design thinking workshop based on Prof Jeanne Liedtka’s 4-phase process: What Is?, What If?, What Wows? and What Works?

Course structure

Learning Outcome: Participants will be able to adopt a versatile mindset and apply analytical, critical, creative and lateral thinking to spark and develop elegant solutions for complex world issues that require logistics and empathy.
Tools: Journey Mapping
Learning Outcome: Participants will be able to analyse the value of a problem and identify its component problems that contribute to its complexity.
Tools: Value Chain Analysis, PDRM: Process, Decision, Relationship, Motivation
Learning Outcome: Participants will be able to quickly and freely generate radical out-of-the-box solutions to pitch towards solving complex problems.
Tools: Brainstorming, SCAMPER
Learning Outcome: Participants will be able to develop a chosen concept that best solves all aspects of a problem by adding deeper details and functionalities.
Tools: PDRM, Rapid Prototyping
Learning Outcome: Participants will be able to test the validity and robustness of their solution in a learning launch.
Tools: Learning Launch, Peer Review
Learning Outcome: Participants will be able to critically analyse options without emotional noise and justify a choice based on weighted analysis.
Tools: Decision Tree